Software
built by
people who
give a ****.
A small boutique consultancy that owns the full arc: scoping, system design, and bringing clarity to the messy middleThe Messy MiddleThe bulk of a project, after the initial excitement fades and before deadline pressure kicks in. Progress feels slow and unclear, and without strong focus, small missteps compound into drifting priorities and expanding scope. of a real build. No performative work. No excuses. Your ideas, delivered.
A full stack of disciplines, wired together.
Products we've helped put into the world.
Fig. 01 · Turn receipts into insightsBuilding a system that translates everyday purchases into health signals.
Started with raw grocery receipts and turned them into something people can actually learn from. Receipts are noisy, so we built the data layer to extract and organize what matters. Over time, it surfaces patterns and turns everyday purchases into health insights and signals.
Fig. 02 · Bringing CRM tasks into where work gets scheduledCreating a two-way sync that keeps HubSpot tasks and calendars aligned without manual work.
Started with a simple problem: tasks live in HubSpot, but the day lives on the calendar. We implemented a solution that keeps both systems aligned without manual work. The result is a single, consistent view of what needs to get done.
Fig. 03 · Turn connections into relationshipsBuilding a system that captures, tracks, and nurtures professional connections beyond the initial introduction.
Started with a simple problem: networking ends at the handshake, and most follow-ups never happen. Created a platform that replaces paper cards with a digital identity layer, while capturing contacts, tracking interactions, and prompting follow-ups. What used to be a pile of forgotten contacts becomes a system for maintaining real relationships over time.
Fig. 04 · Make scattered EVOO studies comparableA searchable system that consolidates olive oil authenticity studies and their reported results.
From fragmented extra virgin olive oil (EVOO) reports across many academic studies to a structured index that preserves each study’s language, thresholds, and limitations. What was once difficult to compare becomes a single, searchable view of the reported evidence.
Fig. 05 · Build the infrastructure behind a commodity exchangeHelping build a regulated electronic commodity exchange from the ground up for institutional market participants.
Started with a platform integrating with external exchange infrastructure, before shifting toward building core exchange systems in-house as the direction evolved. Helped develop the trading UI, FIX protocol integrations, participant workflows, and operational tooling required to support brokers, traders, and clearing firms.
FROM FIRST conversation
TO THE TENTH DEPLOY.
Discovery
One week of focused conversations. We define scope, risks, the key assumption, and the first milestone worth shipping, with clear decision points from the start.
Design sprint
Clickable prototypes of the critical path, ready to be tested with your users before writing production code, so we can validate direction early.
Build
A senior engineer leads the build with regular demos, frequent deploys, and full visibility throughout, with clear checkpoints to adjust as needed.
Launch + iterate
Analytics, support, and an honest post-launch review, with clear next steps, whether we continue working together or not.
We take ideas from we should build thisto something real, without letting it stall in the middle.
Book a 15-minute intro call.
Pick a time that works. We’ll talk through what you’re building, the riskiest assumption, and whether we’re the right fit, even if the answer is no.
Have a project
in mind?
Tell us what you’re building. A paragraph is enough. We’ll respond within a business day with honest thoughts on scope, risk, and whether we’re the right fit.
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